Wednesday, January 9, 2008

kontera.com

It is another pay per click site and pays slightly more then the adsnse and less then widgetbucks.

 

However its similarities with other Pay-per-Click ends here. Reason being its target audience and the manner in which it shows its ads as explained below.

 

Displaying ads – It does not display ads in a traditional way wherein some section of the page is reserved (adsence, widgetbucks etc) for the ads. Rather it  scans through the html page in real time and HYPERLINKS the text against which it has the ads available.

 

Target Audience- Most of the time its ads take you to a search or further advertisements page wherein you have relevant pages to click. Hence I think target audience for it is the people who want to see ads against that hyperlinked text (or search) rather then going to a specific website, which is true for other pay per click sites.

 

Conclusion – They are not good pay masters and there ads are not attractive. Hence do not expect hefty returns from them. However they pay and that is what is important.  Hence I think you can still have it but defiantly not as a primary revenue source from ads.