Tuesday, January 29, 2008

Clicksor

Similar to AdBrite, Clicksor supports various ad types with which publishers can turn traffic into a profit. They have conventional banners that are available in 10 different sizes. They also have inline text ads and sponsored page ads.

Although Clicksor accepts an application from any publisher online, that doesn't mean that all registered publishers can actually get to use Clicksor's ad system. Once accepted, a publisher needs to create a new 'site,' providing the URL and giving a brief description of the website. And every 'site' that a publisher creates must be approved by Clicksor. And there is another hurdle. After being accepted into the publisher program, you will actually start in a trial status. And only after sufficient information is collected concerning your website and its traffic, you will get the 'approved' status.

As far as Clicksor's inline text ads are concerned, words will be single-underlined. Just like AdBrite's inline text ads, this feature can appear on such simple words as 'small,' 'guys,' 'forward' and so forth. I have seen many words underlined on each webpage, which may not make a good impression to your visitors. Another disturbing feature is pop-under ads or sponsored pages. You can actually control the frequency of pop-under appearance like every 2 hours, 8 hours, once per month and so forth. When a pop-under ad turns on at your website, it can open at a full-screen size even after you choose not to let it open, which might give your visitors an impression that it's a spam pop-up window. Of course, you can disable this feature entirely, though.

One disappointing feature of Clicksor's ad management system is ad code generation. Once you generate an ad code, you are finished. And ad code settings cannot be stored. So even if you want to make small changes to your banner appearance, you have to generate a code from a scratch.

Some publishers may find Clicksor's publisher program difficult to use. For example, even if you turn off inline text ads, they may continue to appear at your website. In this case, you can actually modify your code for yourself by changing true to false on "clicksor_enable_text_link." And site visitors using Mac OS may find a phrase "Read more" at every page of your website. We tested five web browsers that available for Mac OS, and they all display "Read more" at the top of every webpage plus a WordPress blog due to Clicksor's ad codes.

There are also a couple of rules that are hard to follow. One rule is such that the publisher is allowed to display only one ad from Clicksor on each page. Another rule states that an ad must not appear below 500 pixels from the top of the page. Concerning this one-banner-per-page rule, we have received the following comment from Clicksor support person.

Publishers may insert up to 3 ad code per pages. However, we suggest publishers to use only one ad banner at a noticeable spot of the page for best results. Ad code functions independently, therefore, if you have placed more than one ad code per page, ads displayed on each banner may repeat, as in the case you have previously inquired.