AdToll

AdToll is run by Purplex Pty Ltd, which is located in Perth, Western Australia. AdToll offers an interesting advertising network, which is somewhat similar to Komomo. That is, you won't place banner ads based on CPM. What you sell is a banner lot for a sponsored ad. There are 10 banner sizes to choose from. And you set the weekly rental price for each space. It will be you who decide at what fixed price you want to sell your banner space.

After signing up, you will be assigned an Account Manager, who oversees your websites and use of your account regularly. So, although AdToll accepts all publisher applications, you are under regular surveillance.

Using AdToll's advertising control manager is easy. First, click on the tab that says My account after logging into your account. (See the 1st screenshot.) Then click on 'Add a New Site.' (See the 2nd screenshot.) Site is the framework where a group of banners with common characteristics will be laid out. After setting up a site, you need to create an ad group for each sponsored banner to be on sale. So click on 'Add Ad Group' button.

AdToll's publisher program, again, allows you to sell banner space on your website. They will take 25% of your revenue generated from banner space sales. A sponsored ad generates a fixed amount of revenue each week. So there is no CPM. And there is no impression-based in-house ads they will run while there is no buyer for your space. Instead, AdToll has what they call Run of Newwork (RON) ads. They are cost-per-click (CPC) ads. So you will get paid only when a visitor clicks on a banner.

It is possible to run an ad from another network while there is no buyer for your sponsored banner space. If you create a new Ad Group, there is a feature labeled 'Default Ads URL' at the bottom of the page. (See the 4th screenshot.) That's where you need to specify the location of the file containing an ad code from another network.

Just for you to know, we have detected one problem in using AdToll's ad codes with WordPress blog. We inserted AdToll's ad code at header, sidebar and footer. When we inserted an ad code from AdToll each in WordPress' footer.php and sidebar.php, the ad which is supposed to appear at the bottom actually appeared at the sidebar.